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Best Incentive Ideas to Promote Positive Customer Behavior

Top Reward Ideas to Promote Positive Customer Behavior

Brands that provide unique incentives beyond run-of-the-mill loyalty programs can leave a lasting imprint on customers

Dharsh Kannan

MarTech Blogger | June 16, 2023


Imagine walking into a coffee shop and being greeted with a warm smile and a surprise reward for being a loyal customer. The barista hands you a small card with a handwritten note thanking you for your patronage and offering you a free drink of your choice on your next visit. This simple gesture not only makes you feel appreciated but also motivates you to continue supporting the business.

By offering incentives beyond the typical loyalty program, businesses can create a memorable customer experience and foster a strong relationship with their clients. These incentives don’t have to be extravagant, but they should be thoughtful and tailored to the individual customer to create a sense of personalization and exclusivity. Ultimately, these small gestures can have a big impact on customer engagement and loyalty, leading to long-term success for businesses.

Customer Incentives: What are They?

Picture this: you’re a customer on a quest, and every time you achieve a milestone or complete a task, the brand rewards you with incentives. These rewards act as a powerful motivator, tempting you to take on more brand-building challenges, such as purchasing their products, spreading the word to your friends, or even becoming a brand ambassador.

The brand carefully curates these incentives based on its marketing objectives and customer data analytics, ensuring they’re providing the most value to its customers. But don’t be fooled – loyalty and incentives are not one and the same.

While both are valuable tools in a brand’s arsenal, loyalty is a deep-seated emotional connection between a customer and a brand, whereas incentives are more of a fun and exciting way to encourage engagement. So let’s dive deeper into the differences between these two essential brand-building strategies.

Loyalty Programs vs Customer Incentives

Loyalty programs and incentive programs, despite often being used interchangeably, have unique functions. Loyalty programs are intended to reward and keep existing customers, while incentive programs are aimed at boosting sales by rewarding customers who achieve predetermined goals.

While both programs offer rewards like gift cards and coupons, incentive programs may offer more valuable rewards, such as merchandise or travel vouchers, to build stronger customer loyalty. Loyalty programs reward customers for every transaction, while incentive programs only deliver rewards when specific targets are met. Depending on the brand’s objectives and desired level of customer involvement, one or both programs may be utilized.

How Customer Incentives Can Boost Customer Loyalty Programs

Implementing a customer rewards program offers numerous benefits, such as increasing customer retention and generating referrals to your brand. Below are some of the advantages you can expect by offering the appropriate incentives to your customers.

• Customer Satisfaction

By offering incentives to your customers, you demonstrate your appreciation for their choice to buy from you. This fosters a sense of satisfaction and loyalty that keeps them coming back for more of your products or services. However, it’s crucial to ensure that your consumer incentive rewards are targeted toward the right customers. By identifying and catering to the needs of your most valuable customers, you can maximize the impact of your rewards program and further strengthen customer loyalty.

A thriving marketing strategy relies on the foundation of data and analytics, but gathering data can be a challenging endeavor. 

Implementing an incentive program can facilitate data accumulation, which in turn can be leveraged to create a targeted marketing program that resonates with your desired audience.

By using this approach, you can craft more compelling incentives that align with your potential customers’ preferences, resulting in greater appeal and engagement.

• Customer Retention

It’s a well-known fact that retaining current customers is much less costly than acquiring new ones. By offering suitable incentives, you can cultivate customer loyalty and ensure they remain committed to your brand in the long term.

To keep customers interested and encourage repeat purchases, consider offering attractive rewards. Additionally, using the consumer data you collect can help you tailor rewards that are more personalized, which ultimately leads to better customer retention.

• Word-of-Mouth Marketing

An effective incentive program can ignite enthusiasm among customers, prompting them to become brand advocates and spread the word to their network. This type of incentive strategy can be particularly valuable for lead generation, as these leads can be cultivated into loyal customers through engaging brand-building activities.

Top Reward Ideas to Adopt for Your Loyal Customers

Here is a curated list of options to help you adopt a unique customer incentives strategy that will help you stand out from the crowd.

1. Incentivizing Referrals

Referral programs are a popular method for brands to implement incentive strategies. Customers who refer other customers or assist with lead generation are incredibly valuable. By providing incentives for these customers, you can create a loyal group of brand advocates who will enthusiastically promote your brand to a wider audience.

2. Exclusive Access

Offering exclusive or early access to sales is a powerful customer incentive. Customers appreciate being treated as VIPs and having the opportunity to purchase products or services before they become widely available. This incentive can create a sense of excitement and urgency, driving sales and fostering a sense of loyalty among customers.

3. Free Shipping

Free shipping is a popular incentive program among many brands, as customers are often deterred from purchasing products due to high shipping costs. By offering free shipping, brands can encourage customers to make repeat purchases and build loyalty. This strategy can help brands increase sales and create a positive customer experience.

4. Discounts

Discounts are a popular incentive for motivating customers to make a purchase by offering lower prices. However, they can sometimes negatively impact a brand or product’s perceived value if overused or too widely available. When used strategically and sparingly, discounts can still be a powerful tool to increase customer value and drive sales.

5. Sweepstakes

Sweepstakes are an enjoyable and cost-effective method to engage with customers. A well-designed sweepstake can motivate customers to take a smaller step, such as making a purchase, signing up, or attending an event. With numerous incentives to choose from, it can be challenging to select the right ones. Brands should engage customers by offering a combination of incentive types, including a blend of published and unpublished rewards.

6. Subscription

Brands frequently encounter difficulties with registrations and subscriptions. One effective approach to promote customer subscriptions is by providing an incentive for subscribing to your brand. Subscriptions can also serve as an incentive in themselves. An effective method is to extend a discount or exclusive offer solely to subscribers. By presenting a reduced price or a special deal, brands cultivate a feeling of exclusiveness and value for subscribers, heightening the appeal for customers to join.

Loyalty Points system

Loyalty points incentivize customers to return and make repeat purchases, which helps businesses build a loyal customer base. Redeeming loyalty points for rewards provides a tangible benefit to customers and makes them feel recognized and rewarded for their loyalty. Loyalty programs can also increase customer engagement and spending by offering bonus points for larger purchases or specific products.

Maximize Your Loyalty Program With Effective Incentives 

It’s essential to understand the importance of satisfying your customers and providing them with compelling reasons to remain loyal. The question is, what incentives will work best to achieve this goal? Work with your team to brainstorm ideas for rewards, referral marketing campaigns, incentive programs, and effective examples of reward programs that can benefit your business.

Take your time with this process and be willing to experiment with different campaign concepts. Creating a successful loyalty program requires paying close attention to critical factors like gamification and personalization, which can significantly impact customer engagement and retention.

Neglecting these elements can hinder your progress. To optimize your customer incentive program, consider using The Perx Platform. This cost-effective solution can supercharge user acquisition, in-app engagement, and reduce churn. Book a demo today to learn more about how The Perx customer loyalty and engagement platform can elevate your incentive program and improve customer retention.

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Playing to Win: Using Gamification to Foster Customer Loyalty

Playing to Win: Using Gamification to Foster Customer Loyalty

Unlock unparalleled customer loyalty by designing a tailored customer loyalty program that drives long-term brand advocacy

Dharsh Kannan

MarTech Blogger | June 12, 2023


The fascination with games extends beyond personal enjoyment and has found its place in the corporate world. Businesses now embrace gamification to cultivate lasting customer engagement. By integrating gamification into loyalty programs, brands have the opportunity to create a profound emotional connection between customers and their brand. Through immersive gameplay experiences, customers are motivated to actively participate and empowered to take decisive actions, such as providing feedback and insights. Gamification encourages frequent interaction with the brand, leading to increased purchases and a deeper understanding of customer preferences. Now, let’s delve into the specifics of gamified mechanics, explore the underlying consumer psychology, and uncover the transformative impact of gamification in loyalty programs.

Improving Customer Loyalty Through the Incorporation of Gamification in Loyalty Programs

As the demand for enhanced customer experiences grows, the global gamification market is projected to reach $40 billion by 2024. By incorporating fun and gamification into loyalty programs, brands can boost customer engagement, brand awareness, and customer lifetime value. Gamification is especially effective in catering to Millennials and Gen Z, who are tech-savvy and have shorter attention spans. 

It allows brands to gather valuable insights into customer preferences, lifestyles, and favorite brands while receiving feedback. Companies should keep in mind that, in order for customers to want to participate in their gamified loyalty program, they need to offer enticing rewards in exchange. Gamification empowers brands to drive customer loyalty and create personalized experiences by encouraging recurring behaviors, incentivizing actions, and fostering engagement beyond mere transactions.

The Psychology Behind Gamification: Aligning Expectations and Driving Loyalty

Understanding the consumer psychology behind gamification is essential for implementing it effectively. By aligning gamified mechanics with customer expectations, you can drive loyalty and long-term engagement. Here’s a step-by-step approach to implementing gamification successfully.

  1. Objective: Prioritize enhancing the customer experience when incorporating gamification into your loyalty program. By empathizing with your customers and understanding their expectations of your brand, you can maintain authenticity and deliver a tailored experience.
  2. Analyze: Examine the behaviors of your most valuable customers and experiment with gamification strategies targeted at this group. Evaluate the outcomes to identify which actions to incentivize and develop suitable rewards. This analysis will enable you to design a loyalty program that resonates with your customers and encourages long-term engagement.
  3. Strategize: Identify the gamified mechanics that best align with your customer experience goals. Prioritize those mechanics for maximum customer engagement and loyalty. Each mechanic should serve a unique purpose, offering distinct benefits to your customers.
  4. Assess: Evaluate the success of your gamified loyalty program by establishing realistic baseline measurements. Assess penetration and frequency rates among highly engaged members to gain insights into the program’s impact and effectiveness. This assessment will help you refine your approach and optimize customer engagement and loyalty.

Gamification transcends simplicity, necessitating the establishment of precise objectives, achievement thresholds, and desired behaviors. The prioritization of delivering an exceptional customer experience becomes indispensable to cultivate loyalty.

Must-have Gamified Mechanics in Loyalty Programs 

In the realm of loyalty programs, gamified mechanics have become essential tools for engaging and retaining customers. 

Let’s explore the must-have gamified mechanics that every loyalty program should consider implementing for maximum impact and success.

1. Spin a Wheel

Spinning a wheel for points or prizes is universally enjoyable, creating an engaging and interactive experience that captivates customers and fosters loyalty. It combines elements of chance, anticipation, and reward. The element of chance plays a significant role in the appeal of spinning a wheel as humans have an inherent fascination with uncertainty and the unknown. It triggers a sense of excitement and adventure, as customers eagerly anticipate what outcome they will receive. This unpredictability keeps them engaged and curious, as they hope to land on a high-value prize or achieve a favorable outcome.  

2. Challenges & Badges 

Drive consistent customer involvement by empowering them with a sense of fulfillment when they conquer challenges. Motivate customers to earn rewards by successfully completing tasks or challenges, and grant them badges that provide extra advantages. Challenges provide clear objectives and a sense of achievement, tapping into customers’ intrinsic motivation and goal orientation. Badges act as visual rewards, offering social recognition and fueling competitiveness. Businesses can leverage challenges and badges to enhance the customer experience and drive desired behaviors.

3. Gamified Surveys & Quizzes  

Gamified surveys and quizzes help brands gather a wider pool of customer data, enabling a better understanding of preferences. By adding gamification elements, brands make the data collection process engaging and enjoyable, resulting in higher participation rates and more accurate insights. This allows brands to tailor customer engagement strategies to align with customer preferences.

4. Social Interactions

Having a strong social media presence is essential for companies today to connect with customers and gain valuable feedback. Customers appreciate the opportunity to share opinions, experiences, and ideas, making word-of-mouth a powerful tool. Encourage customers to become brand advocates by offering rewards for referrals.

5. Leaderboards

Humans have an inherent inclination for tracking progress, and leaderboards can effectively tap into this inclination to motivate users. By implementing leaderboards, you can encourage users to engage more frequently with your program, actively participate in competitions, and earn desirable rewards. Users can earn points and rise through the ranks by completing various actions, such as making purchases or writing reviews. The presence of leaderboards enables customers to gauge their performance relative to other users, providing a sense of comparison and achievement.

Harnessing the Power of Play

Implementing gamification in loyalty programs can effectively engage customers by tapping into their competitive nature and desire for winning. By creating a fun and interactive experience, businesses can encourage regular customer interaction and foster brand loyalty. Paying attention to critical factors like gamification and personalization is crucial for a successful loyalty program, as neglecting these elements can hinder customer engagement and retention. 

Explore The Perx Platform, a cost-effective solution that enhances user acquisition, in-app engagement, and reduces churn, to optimize your customer loyalty program. Request a demo today and discover how the Perx customer loyalty and engagement platform can elevate your loyalty program and improve customer engagement.

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The Cookieless Future - and how to tackle it

Hansel and Gretel can stay on, but their cookies will have to go next year

The Cookieless Future - and how to tackle it

Hansel and Gretel can stay on, but their cookies will have to go next year

And the cookie crumbles – Brands need a new compass to navigate the cookieless future

Amrith G.

SVP, Marketing & Customer Analytics | May 18, 2023


A quick 101 before we start: For those who are still wondering why there is no reference to Hansel, Gretel, Disney or chocolate chip cookies in the rest of this blog – these are not cookies that you eat but your computer does. Dubbed the magic cookie, HTTP cookie, a web cookie, an Internet cookie, or a browser cookie, this cookie is filled with information. Information about you, where you’ve been, your preferences, etc. Brands target these cookies to bet on where you would be next. So again, not Chips Ahoy! from Walmart.

Google set to phase out cookies by 2024

So, earlier this year, the father, the son, and the holy spirit of our present-day digital lives, Google took a ‘proactive’ step to get on the right side of you, me, and the 5 billion others who use it or the 500 million who yell ‘hey google’ at a device every month.

Here is my attempt at translating Google’s move: “Hola people of the world, it’s time we stop taking you and your data for granted, so here goes – Before the politicians figure out what we do for a living and before we get called for another congressional hearing, we’ve decided to let go of a key carrier of your personal information – ‘the cookie’ – We did say we will put it to rest this year. But, since we’ve not figured out a way to live without it, we’ve decided to extend it to 2024.

What? No Tracking? In a way, yeah. 

So, does this mean…

…out go those display ads that follow you so loyally to every nook and corner of the web, the text ads that think they are personalized and follow you into your Gmail Inbox, and the rest of the gamut?

Well, not quite.

This act on the cookies may be a step in the right direction as a good samaritan but they are not saints. With the smartphone being the single common denominator in the connected world, consumers thrive on hyper-personalization. Be it ads, promotions, or finding the right pair of ‘Nike Air Force 1s’ for the weekend, we live in an instant gratification world. So, no, we don’t expect them to be saints either.

As an alternative, Google is trialing a ‘less intrusive’ slightly more acceptable version of the cookie. It’s called Federated Learning of Cohorts. In perfect valley fashion, they’ve given it an acronym – FLoC. FLoC is supposed to run locally and analyzes your browsing behavior to group you into a cohort of like-minded people with similar interests (and doesn’t share your browsing history with Google). Don’t fret, your browsing history is still safe; just don’t forget to clear them once in a while if you visit questionable URLs though. That cohort is specific enough to allow advertisers to do their thing and show you relevant ads, but without being so specific as to allow marketers to identify you personally.

Here is another perspective: What do brands, conglomerates, governments, ethical hackers, and even your next-door neighbor have in common? 

We are defined by our preferences and choices.

Answer: They know more about you than you think they do. So take a moment of pause as consumers and deal with that fact. On the other hand, data points such as your favorite laundry detergent, cosmetics, food, brands that meet your needs, and brands that meet your wants are those we anyways flaunt on social media for the world to judge. Our preferences and choices are what make us complete.

These data points form an integral part of the mobile-first, instant-gratification world we all live in. We are so used to something that we like a pop-up on our screen trying to nudge a purchase action from us.

When I browse for information, I still want it to be crisp, and I still want it to be tailored to my tastes. I don’t want to see what the Kardashians are up to on my 10 minutes browse of Flipboard on a Monday morning metro ride to work (or when I am working from home), no that would be for my weekends. 

The answer is a tested and proven YES. It’s called First-party Direct-to-Customer Data Collection. Typically, brands use a way or two to collect this from the horse’s mouth – the customer. To start with, an agency conducts a survey. Or the same agency launches a bespoke interactive campaign built for this purpose and dangles an incentive at the end of the survey. Such activities require a lot of gray matter to come together, taking months to plan and weeks to launch. By the time it’s launched, the campaign or the data set required to collect loses strategic relevance – because, you know, we live in a world of the 8-second attention span and every 10th piece of information we consume is a video of a human or a cat that does something unbelievable.

You may wonder, ‘Hey, you said yes earlier and gave a discouraging and time-consuming  solution to prove it. Is there a way to combat the cookie-less future?’

Sorry for driving you nuts with the last 100 words. Yes, there is a solution. Depending on how you wield it, it has the potential to become the sharpest tool in your B2C marketing arsenal. On the back of this solution, some of the largest global brands in the banking, telecom, insurance, and retail industry have collectively driven over 3,000,000,000 customer-brand interactions till date. For those who are still counting the zeros – it’s a billion.

Brands improve their CAC, drive in-app transactions, boost revenue per active user, and ultimately reduce churn by keeping customers coming back for more. All by transforming their digital customer engagement strategy with the help of concepts such as game theory, pleasure principle, and instant gratification that reward customers for their every action.

Collectively driving over $400M in incremental revenue, the solution of choice for 3 of the top banks, telcos, and even some of the well-established marketing agencies in Asia is the Perx autonomous loyalty and engagement platform.

The fusion of Perx and Open AI is the captivating recipe simmering in our product kitchen. With intelligent campaign recommendations, predictive rewards inventory management, and ChatGPT’s automatic idea generation, we’re propelling customer engagement and loyalty into an autonomous realm fueled by AI and data. Connect with us to find out how you can beat the cookie-less future by simply re-engaging your existing customers and engaging the new ones better.

In a nutshell, the decision by Google to phase out cookies has thrown the industry into a frenzy. While it may mean an end to the tracking that has become so ubiquitous, it also presents an opportunity for brands to rethink their customer engagement strategy, the percentage of marketing budget towards net-new customers vs existing customers, and their ROAS (Return On Ad Spend).

In today’s 8-second attention span world, brands can create a personalized customer experience, increase customer acquisition, and preserve privacy by focusing on building meaningful, long-lasting relationships with their customers. Rather than sustaining transient, transactional relationships, it’s time to foster deeper connections with the millions your business is serving.

The cookieless future brings unprecedented challenges to the entire brand servicing industry and not just B2C brands they serve. Agencies of all sizes are facing a daunting brick wall, hindering their ability to target the right audience, measure and attribute ad spend, manage ad inventory and pricing, and navigate privacy and compliance concerns. This leaves them in a perilous position.

To remain relevant in this changing landscape, the $592 billion global advertising industry must embrace a marketing technology stack that empowers first-party data collection. Additionally, agencies need to leverage innovative approaches such as gamification, AI, data, and analytics at a campaign level. By adopting these strategies, agencies can adapt to the cookieless era, ensuring their continued success in an evolving digital advertising ecosystem.

It’s time to seriously think about how to stay relevant in the cookieless future

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Perx Achieves Exciting Milestones: 35 Million Users and 3 Billion API Calls

Perx Achieves Exciting Milestones: 35 Million Users and 3 Billion API Calls

Perx Achieves Exciting Milestones: 35 Million Users and 3 Billion API Calls

Perx Achieves Exciting Milestones: 35 Million Users and 3 Billion API Calls

Perx recently achieved two milestones, cementing our commitment to transforming customer engagement

Dharsh Kannan

MarTech Blogger | May 16, 2023


Perx Technologies recently achieved two significant milestones that exemplify our dedication to transforming the customer engagement and loyalty space. With a user base of 35 million and a remarkable 3 billion API calls surpassed, Perx continues to push boundaries and redefine loyalty. 

35 Million Users: Redefining Loyalty and Rewards Management

Reaching this milestone is a testament to the unwavering dedication, passion, and tireless efforts of the Perx Technologies team. Furthermore, it highlights the invaluable support and collaboration received from clients, partners, and, above all, the millions of users who have embraced our platform.

“We are beyond grateful for the trust and collaboration that has fueled our journey, and we’re inspired by the impact we’ve made together”, said Amenallah Reghimi, CPTO, Perx Technologies. 

3 Billion API Calls: Empowering Advanced Customer Engagement 

Perx is the world’s first loyalty platform that combines the power of science with the underpin of gamification. With our proprietary technology, we can help companies grow by targeting users when they’re most likely to engage. This milestone demonstrates our commitment to supporting clients in strengthening their customer-brand ties.

Our unparalleled campaign management tools and comprehensive understanding of behavioral science merge seamlessly to provide brands with the power to unlock extraordinary growth opportunities and excel in their customer loyalty strategy.

While celebrating these milestones, we look forward to continuing to innovate and redefine the customer engagement and loyalty space. Stay tuned for new updates brewing behind the scenes that will be unveiled soon!

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Obtain valuable first-party data with instant rewards
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Unveiling the Future of Loyalty Engagement with Perx Orion™
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5 Reasons Your Loyalty Program Isn’t Yielding Results

5 Reasons Your Loyalty Program Isn’t Yielding Results

Delve into the top 5 reasons why customer loyalty programs are underperforming and explore how businesses can overcome these challenges.

Dharsh Kannan

MarTech Blogger | May 12, 2023


Launching a loyalty program can be compared to embarking on an arduous and unpredictable journey. You will encounter countless twists and turns that can either propel you forward or hinder your progress. However, despite your best efforts, you may still find yourself struggling to make any significant headway.

The 5 Problems With Loyalty Programs

The reason behind your stagnation could be attributed to neglecting seemingly minor details that can thwart the potential success of your reward program. To help you evaluate your program’s effectiveness, we have assembled a list of five common reasons why loyalty programs fail. These invaluable insights will enable you to gain a deeper understanding of why your program may not be performing up to par. 

The Lack of Customer Satisfaction: Earning rewards is too Time-Consuming

Customers are drawn to loyalty programs because of the promise of rewards and immediate satisfaction. However, over-promising can lead to disappointment and ultimately cause customers to turn away. Delayed reward redemption is one of the most significant pain points for loyalty program members, causing frustration and a sense of unappreciation for their loyalty.

Furthermore, earning rewards can prove to be a difficult and daunting task for some, further adding to their discontent. To overcome the issue of delayed gratification and keep customers satisfied, loyalty program providers must implement effective strategies.

Offering a mix of high and low-value rewards, ensuring they are both affordable and desirable, is an excellent approach. Providing a welcome gift to new members can create a favorable first impression and offer a taste of the program’s benefits. Additionally, adjusting the type of rewards can make them more accessible to customers, increasing their engagement and loyalty. 

The Program Only Focuses on One Kind of Benefit, Neglecting Others

Achieving a balance in the value proposition of a rewards program can be challenging, especially when each customer segment has unique preferences. While it’s advisable to leave customers with a manageable number of reward types, diversifying beyond discounts is one way to keep the program fresh and captivating.

Customers typically prefer financial benefits such as cashback or coupons that provide tangible, flexible value. Nevertheless, a considerable number of customers also appreciate personalized and experiential rewards, such as exclusive access, VIP treatment, and birthday rewards. To prevent issues with loyalty programs, a balance between various reward types is essential.

Overly focusing on discounts or experiential rewards can lead to an uneven customer experience. Additionally, incorporating partner rewards can increase the range of rewards available and make them more enticing, particularly if they include freebies, gifts, or merchandise. Lastly, offering high-perceived-value rewards like early product access, VIP customer service, and downloadable content can enhance the program’s appeal, and increase customer engagement and satisfaction.

Personalization is Insufficient or Nonexistent

Personalization is key to a successful loyalty program, and customized deals and offers are the secret ingredients. When customers receive rewards that resonate with their interests, they’re more likely to use them. On the other hand, a one-size-fits-all approach can leave them disengaged and motivated to explore competitors’ programs. To avoid this pitfall, it’s critical to gather and leverage customer data for personalization. 

One effective way to do this is by sending personalized birthday reward emails that surprise and delight customers. Furthermore, gamified surveys can help you understand customers’ reward preferences, enabling you to tailor your offerings to their individual needs and preferences.

The X Factor is Missing

For customer loyalty programs to be successful, they must provide an enjoyable and exciting experience for everyone while also offering a unique attraction that sets them apart from competitors. In today’s crowded marketplace, it’s essential to make a strong impression on your customers to stand out and retain their loyalty. One strategy that can help you achieve this is gamification. By incorporating game-like elements into your loyalty program, you can create a more engaging and entertaining experience for your customers.

This can include challenges, badges, point systems, leaderboards, and other interactive elements that make the experience more enjoyable. To use gamification effectively, it’s important to offer highly valuable experiential rewards that customers can unlock by completing specific actions or achieving certain goals.

These rewards should be unique, exciting, and exclusive, such as special event privileges, personalized merchandise, or travel packages. By creating a sense of exclusivity, you can increase the perceived value of the rewards and motivate customers to participate in your loyalty program. 

There are No Exclusive Offers for Members

Consumers view customer loyalty programs as exclusive clubs, expecting extra perks for their allegiance. Neglecting to make members feel valued could lead to disloyalty. To prevent this, invest in offer management and segmentation, creating region or channel-specific rewards. Enhance the exclusivity with special access to premium content and exclusive community events. These thoughtful touches can foster an unbreakable bond with your customers and elevate their overall experience.

A successful loyalty program demands careful attention to critical factors like gamification and personalization, which can make or break customer engagement and retention. Neglecting these elements can hinder progress. Optimize your customer loyalty program with The Perx Platform – a cost-effective solution that supercharges user acquisition, in-app engagement, and reduces churn. Book a demo today to learn more about how the Perx customer loyalty and engagement platform can elevate your loyalty program and improve customer engagement.

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Locking In Loyalty: How Customer Loyalty Programs Are A Smart Bet In A Struggling Economy

Locking In Loyalty: How Customer Loyalty Programs Are A Smart Bet In A Struggling Economy

By focusing on existing customers, businesses can have a loyal customer base, drive sales and cultivate lasting loyalty during an economic downturn

Amrith G

SVP, Marketing & Customer Analytics | May 08, 2023


Given the current state of volatility in the global economy, brands must remain steadfast and persevere through tough times. While a crisis can be daunting, it can also be an opportunity to seize. The world has experienced various economic downturns in the past, and it’s likely that more will occur in the future. During these previous recessions, we have seen brands introduce pioneering loyalty initiatives that have impressed both customers and critics. 

For instance, Starbucks launched its My Starbucks Rewards program during The Great Recession which lasted from 2007 to 2009. It allowed customers to earn points for every purchase and offered tailored incentives. The program proved to be a success, with many new customers signing up. This demonstrates how companies can introduce innovative brand loyalty programs to boost customer retention during an economic downturn, providing added benefits to consumers while strengthening their own bottom line.

The Importance of Customer Loyalty in Each Stage

In today’s world, where marketing budgets are tighter than ever, brands have made retaining customers their top priority. After all, attracting a new customer can cost up to five times more than retaining an existing one. Loyal customers are also known to be more likely to experiment with new products and spend significantly more than newcomers. Fortunately, brands now have access to an abundance of valuable customer data that enables them to create loyalty programs that reward customers at every step of their brand journey. 

By aligning rewards with each stage of the journey, these programs can encourage initial purchases, increase buying frequency, reward long-term engagement, and even inspire customers to participate in social causes beyond the transactional realm. For example, offering a discount code can encourage new customers to make their first purchase, while providing loyalty rewards to frequent consumers can encourage repeat business.

Additionally, offering personalized rewards based on a customer’s purchase history or preferences can create a sense of exclusivity and strengthen the customer-brand relationship. Adopting this approach can enable brands to not only maintain customer loyalty but also create a positive impact that extends well beyond their financial bottom line. 

Providing Meaningful Benefits in Loyalty Programs

Let’s break free from the notion that value equates to cheap deals. When a brand understands what its customers truly value, it can create rewarding experiences and offer meaningful benefits. Take, for instance, Sephora’s Beauty Insider program, which goes above and beyond in providing value to its loyalty members. Customers earn extra points with every purchase, which can be redeemed for free makeup samples and exclusive event access. 

The loyalty program also features tiered membership levels based on the amount spent, with higher tiers unlocking additional perks such as free shipping and early access to new products. By offering unique rewards and benefits, Sephora’s Beauty Insider program not only encourages repeat purchases but also fosters a strong sense of community among its members. 

Personalization is King: Leveraging Data to Create Tailored Experiences for Loyal Customers

As customer behavior continues to shift, brands must strive to earn their trust, engage consumers meaningfully with positive experience, and create reasons for them to return. To achieve this, delivering tailored interactions based on each consumer’s unique preferences is crucial to building customer satisfaction and loyalty.

One brand that has mastered this marketing strategy is Netflix. By leveraging data and analytics, Netflix provides personalized product recommendations to its consumers. It suggests movies and TV shows to each user based on their viewing history and preferences, delivering a tailored customer experience that keeps them engaged and subscribed. This excellent customer service has helped Netflix build trust and loyalty with its customers, contributing to its continued growth and success as a brand.

Drive Your Customer Loyalty Strategy With Incentives

Encourage customer loyalty by offering incentives that motivate them to participate early on. Rewarding customers can motivate them to take action at every stage of the customer journey by providing an incentive to engage with the brand. 

By offering rewards such as discounts, points, or exclusive access to events or products, customers are encouraged to participate in different stages of the journey, from making a first purchase to sharing their experiences on social media. This creates a sense of loyalty and strengthens the customer-brand relationship, increasing the likelihood of repeat business and positive word-of-mouth marketing . 

The North Face is a great example of a brand that does this successfully. Through its brand’s loyalty program, customers earn points for purchases made both in-store and online. But the program also rewards members for creating an account, updating their profile, and sharing their experiences on social media. These points can be redeemed for discounts, expedited shipping, and exclusive unlimited access to events and products. 

The North Face not only focuses on increasing customer loyalty through these incentives but also gains valuable data for delivering personalized experiences and targeted marketing tactics. 

From Transactional to Emotional Loyalty

Businesses must focus on delivering delightful micro-experiences at every stage of the customer journey to cultivate emotional loyalty and drive long-term engagement with repeat customers. This type of loyalty and customer lifetime value can be observed in various scenarios, such as when you frequent a particular ice cream shop, when you consistently purchase a certain brand of sneakers for your early morning runs, or when you recommend the make of your first car to your friends without hesitation.

By providing a unique promise that resonates with consumers, brands can develop a strong preference and affinity that goes beyond their products and services. Emotional loyalists aren’t driven by discounts and are unlikely to be swayed by competitor offers or cheaper alternatives. Instead, they focus on spending more with brands they trust.

Consumers tend to have a higher lifetime value when they feel an emotional connection with a brand. Even in challenging market conditions, consumers may carefully examine a brand’s communication and promises, but they are likely to trust word-of-mouth recommendations. Loyalists are often vocal advocates for their preferred brands and can influence their peers’ purchasing decisions. 

Regardless of the current downturn, consumers will always be willing to invest in products and experiences that hold personal significance for them. Nurturing emotional loyalty can lead businesses to acquire passionate brand advocates who have the potential to influence their peers’ buying choices, making it one of the most compelling reasons to invest in loyalty programs. 

Supercharge Your Business with Personalized Loyalty Programs

Personalized loyalty programs are essential for thriving businesses. They boost sales and foster loyalty among existing customers. To do this well, engage customers by linking rewards to touchpoints, customizing experiences, and encouraging long-term loyalty. Optimize your customer loyalty program with The Perx Platform – a cost-effective solution that supercharges user acquisition, in-app engagement, and reduces churn. Request a demo today to witness the power of our end-to-end customer engagement and loyalty platform and see how it can benefit your business.

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The Hidden Benefits of Loyalty Programs on Customer Lifetime Value

The Hidden Benefits of Loyalty Programs on Customer Lifetime Value

Discover the untapped potential of customer lifetime value (CLV) and learn how to optimize CLV through loyalty programs.

Dharsh Kannan

MarTech Blogger | May 02, 2023


As businesses battle it out in the cut-throat market, they face two major challenges: the exorbitant costs of marketing efforts and the difficulty of acquiring new customers. Yet, the real test of success lies beyond acquiring customers but in retaining existing customers for the long haul. Customer loyalty programs are the coveted secret weapon for securing customers’ dedication and ensuring repeat business.

By offering perks for recurring purchases and exclusive rewards, loyalty programs keep your most valuable customers invested and content. A thoughtfully crafted loyalty program can help businesses stand out in an oversaturated market and foster a loyal customer base, ultimately serving as a crucial instrument for brand growth.

Customer Lifetime Value (CLV), What is it?

Customer lifetime value (CLV) is like a crystal ball that predicts the total revenue a business can expect to generate from a single customer throughout their journey. This key metric helps businesses understand the long-term profitability of their customer base and plan their strategies accordingly.

By carefully analyzing the revenue generated by a customer over their lifetime and the costs involved in acquiring and retaining them, businesses can prioritize their efforts toward customers who will provide sustained value. This helps in maximizing profits and optimizing resources.

In the competitive world of business, customer lifetime value determines the profitability of customers and justifies the expenses incurred in sales and marketing. To turn customers into a profitable asset, businesses strive to establish a long-term relationship with them. The objective is to foster a robust and long-lasting sense of brand advocacy, thereby prompting customers to choose the business over rival brands.

How Loyalty Programs Impact CLV

Loyalty programs can be structured throughout the entire customer lifecycle, from initial customer acquisition through to customer retention, and re-engagement. This allows businesses to tailor rewards and incentives to their best customers at each stage of the customer journey, creating a seamless experience.

For example, businesses can offer welcome bonuses to first-time customers, reward repeat purchases to encourage loyalty and re-engage lapsed customers with special promotions. By considering the different touchpoints in the customer journey, businesses can create a loyalty program that not only drives revenue but also enhances the overall customer experience.

Through this structured approach to customer relationships, businesses can establish long-lasting relationships with customers, increasing their lifetime value and ultimately driving growth.

Unlocking the Value of Loyalty Programs

Loyalty programs offer a delightful and rewarding experience to customers with every repeat purchase, making them feel valued and cherished. These programs go beyond just transactional benefits and create an emotional bond with customers, resulting in greater satisfaction and a higher lifetime value. 

In addition to enhancing customer experience, loyalty programs also equip businesses with valuable intelligence on customer actions, empowering them to make informed, data-driven decisions for future marketing strategies.

In conclusion, loyalty programs are a potent tool for businesses to segment customers, increase average customer lifetime value, foster brand loyalty, and build a community of devoted and loyal customers, all contributing to the organization’s profitability.

As businesses strive to increase customer lifetime value, loyalty programs have become a crucial tool in their arsenal.  Utilizing the Perx Platform can significantly enhance your customer loyalty and boost your topline by improving your in-app experiences, reducing churn, and increasing monthly active users, all while being cost-effective. Request a demo today to see how the platform can boost your customer lifetime value.

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Elevating Customer Loyalty to the Next Level

The Transformative Impact Of Integrating People and Technology.

Elevating Customer Loyalty to the Next Level

Elevating Customer Loyalty to the Next Level: The Transformative Impact Of Integrating People and Technology

Amenallah Reghimi

Chief Product & Technology Officer | April 03, 2023


The world is evolving at an accelerating rate, and businesses and governments are facing a significant challenge: how to adapt to technology and changing consumer behavior. Outdated methods such as behavioral science, AI, and personalization are no longer enough (yes, these are now traditional methods, like using a flip phone or sending a fax). But what if there was a method to motivate customers to act for a bigger good in addition to attracting and keeping them as customers? To do this, behavior products are developed using technologies that are currently available, frequently utilized, and established.

In this context, Perx Technologies is putting all of its effort to build the world’s first loyalty and engagement platform that combines the power of the most successful psychological studies and frameworks with the most advanced technologies to tap into both extrinsic and intrinsic motivations, not only to engage but also raise awareness among customers, employees, and citizens by targeting them at the precise moment they’re most likely to engage. Our ground-breaking method incorporates behavioral science-based local cultures, tastes, and customs to offer corporations and governments real-time data and the capacity to more effectively and cost-effectively affect pull marketing.

Perks of Perx Engagement Mind

The Perx Engagement Mind (aka E-Mind) is part of the future capabilities that will help users achieve their campaign objectives with ease. It will be able to provide pre-formatted campaign templates that contain the most essential design, layout, and technology elements.

With the E-Mind, users can simply connect to the platform and input their campaign objectives in natural language. In return, they will receive a customized journey template that includes graphical data, textual content, recommended target audience, game mechanics, and predicted outcomes based on community data. This allows users to launch a finished campaign with minimal effort, rather than starting from scratch.

Introducing A Futuristic Platform For Next-Level Engagement

The integration of technology and human expertise is the foundation of our futuristic platform for next-level engagement and loyalty. These templates, which have been approved by specialized individuals who review and enhance them, are designed to do just that. Collaborating with scientists will lend credibility to the concept, just as an online course with a label from a well-known university and professor is more reputable than one without. The validation provided by experts in the field will further solidify the effectiveness and reliability of the concept. This will enable confident decisions that keep customers ahead of the market.

The Human Touch: The Secret Ingredient to Tech Success

However, technology alone, while powerful, is not enough to achieve optimal performance. Machines cannot understand the nuances of humans being inefficient and prone to errors. The integration of the two, referred to as the E-mind, brings the best of both worlds together. It allows for the creation of personalized and efficient experiences that truly engage and retain customers.

This concept is the key to unlocking the full potential of the next-generation platforms. It allows for the creation of highly effective and personalized experiences that drive engagement and loyalty. By utilizing technology and human expertise together, businesses and governments can improve satisfaction, and retention, and ultimately drive revenue growth. As an illustration, companies like IBM are acquiring consulting firms to pair with their AI technologies, moving in the same direction.

Imagine a time in the future when doing good is as fun and interesting as playing a game. This situation is taking place right now, not just in theory. As an illustration, consider how the Kingdom of Saudi Arabia is using such tactics in its Neom Project and Saudi 2030 reform initiative to broaden its economy and establish itself as a world leader.

Key Success Factors: People, Process, Technology, and Data

Over the last few months, I have noticed that many organizations struggle with how to effectively monitor and manage their live surveys and marketing campaigns, often resulting in poor ROI or even financial loss. One solution to this problem is to leverage technology and science. For instance, by combining the Perx Solution with the Octalysis Gamification Framework, businesses can create a powerful, engaging, and effective solution for their campaigns.

The Octalysis Framework for Gamification & Behavioral Design

The Octalysis Framework is a tool based on neuronal science studies which combines solid scientific evidence in a unified framework for human behavioral analysis. It helps businesses create products and systems that engage and motivate their audience by identifying core drives, evaluating game mechanics, and making necessary adjustments. With this framework, businesses can target specific demographics, such as age and location, with the appropriate filters. The Perx Platform will be even able to suggest campaign templates based on the user’s goals and desired outcome, including the most effective gaming mechanics to use.

For example, imagine two agents working together to promote sustainable tourism and transportation during an international event. They can create a campaign that rewards participants for using public transportation and track their progress. Participants can earn badges, such as “Sustainable Traveler,” and receive dynamic rewards based on their previous habits and profiles, such as free transportation or coupons. Additionally, they can swap their rewards for charitable donations, support for green projects, or exclusive experiences. These badges can become a ‘status symbol’ to further enhance the intrinsic motivation and sense of recognition and achievement with the purpose to maintain it.

By doing this, not only they can create long-term engagement but drive engagement and foster a sense of loyalty as they become a gateway to a community of dedicated ambassadors for the brand.

The future of gamification and engagement solutions should be based on self-service and trustworthy software that can leverage the following three main steps:

1.   Real-time data collection: Businesses or government agencies can gather data on users’ behaviors, cultures, and habits through various means, such as surveys, social media, and website activity. This data can then be analyzed to gain insights into users’ preferences, needs, and expectations.

2.   Machine learning algorithms: The collected data is then analyzed using machine learning algorithms such as Random Forest, K-Means, or Neural Networks which can identify patterns and trends. These algorithms can learn from the data and make predictions about what users might be interested in or likely to do next

3.   Personalized recommendations: Based on the insights and predictions generated by the machine learning algorithms, businesses or government agencies can make personalized recommendations to users. For example, a travel company might suggest a particular destination or activity based on a user’s past behaviors and interests, or a hotel might recommend a particular room type or perk based on a user’s preferences.

Unleashing the Power of Fun: How Gamification is Tailoring the Travel Experience for Maximum Engagement

Gamification is a powerful tool that can enhance the personalization and engagement of customers in the travel industry. By utilizing the latest advancements in behavioral science and artificial intelligence (AI), companies can create an engaging and personalized experience for their customers. Imagine earning points for booking trips, referring friends, or engaging with a travel company on social media, and then redeeming those points for discounts on future trips, exclusive access to special events, or merchandise. Or, how about taking a quiz about local attractions or a challenge to try different dishes and earning points or rewards that can be redeemed for discounts or other perks?

How Do We Craft Unique & Fun Travel Experiences

Gamification can also be used to let people design their own customized experiences. For example, a travel agency might use gamification to allow users to create personalized itineraries, with points or rewards for adding certain activities or destinations to their itineraries. This provides a unique and captivating experience that promotes loyalty. Furthermore, destination-themed games are a fun and engaging way to educate users about a particular destination or attraction.  For example, a city might develop a mobile game that takes users on a virtual tour of the city, with challenges and trivia questions related to the city’s history and culture. In summary, gamification in the travel industry can bring a whole new level of engagement, personalization, and fun to the customers’ experience.

Engagement in the Healthcare Industry

The healthcare industry is witnessing a significant shift towards gamification, as it offers a more engaging and efficient way for healthcare providers to interact with patients. The healthcare gamification market size reached over USD 10 billion in 2022 and grow at a CAGR of 10.5% from 2023 to 2032. This growth is driven by the increasing prevalence of chronic diseases and the adoption of sedentary lifestyle choices, which has led to a need for more effective ways of managing self-care. However, the poor design of gamification features may impede the growth of the market throughout the projected period if it leads to undesirable results.

Elevate Patient Engagement with Perx Loyalty Management

Gamification has become a vital tool for healthcare providers to engage and monitor patients more efficiently and effectively. The Perx Platform offers a solution for healthcare providers to easily add gamification to their approach and enhance the patient experience. With tailored templates, healthcare providers can engage and monitor patients in just a few minutes. Plus, the integration module for automation streamlines operations and allows for seamless integration of workflows, applications, and data – all without the need for coding. This allows healthcare providers to focus on the most important aspect of their job: helping patients.

The solution encourages the use of digital health tools such as mobile apps or online portals by offering rewards or points for regular usage. This not only improves patient engagement but also helps patients take control of their health.

Changing behaviors with the Gamification of Healthcare

Picture this, a patient living in a rural area juggling work and family, struggling to keep up with their medication regimen for a chronic condition. It’s easy for them to forget to take their pills on time, but what if there was a way for them to stay on track with ease? This is where advanced solutions that use gamification, behavioral science, and engagement techniques can be used to motivate patients to engage in healthy behaviors. By offering rewards and points for meeting certain health goals, healthcare organizations can help patients adhere to treatment regimens and manage chronic conditions with ease.

Revolutionizing Patient Care with the Perx Platform

The platform will also include a range of AI-driven features to enhance the patient experience. One of these is automated reward redemption, which uses Natural Language Processing (NLP) and machine learning to understand patients’ redemption requests and process them efficiently, eliminating the need for manual intervention. Additionally, the platform uses machine learning algorithms to create personalized and exclusive deals based on patients’ spending patterns, which allows healthcare organizations to better understand patients’ interactions with healthcare products and services and provide offers that are more pertinent to them.

The platform will also employ NLP to enhance patient-provider interactions by comprehending patients’ needs and providing a natural and interesting response. Additionally, healthcare institutions can utilize predictive modeling to forecast patient behavior and spot potential health hazards, enabling them to take proactive steps to avoid health problems and enhance patient outcomes.

The advantages of using the Perx Platform include:

1.   Motivating healthy behaviors: healthcare professionals can use wearable technology such as smartwatches or fitness trackers to track patients’ health data in real-time and motivate healthy behaviors through rewards or points. For example, a patient who consistently reaches their daily step goals or maintains their sleep patterns can be rewarded with discounts on healthy meal delivery services, access to virtual personal training, or even a free consultation with a nutritionist. This will not only incentivize patients to lead a healthy lifestyle but also provide them with access to resources that will help them achieve their health goals.

2.   Helping patients adhere to treatment regimens: Through telemedicine, remote monitoring equipment, and virtual reality (VR) therapy, patients can manage their chronic diseases more successfully. For example, a patient with chronic pain may be prescribed a VR treatment regimen to help manage their symptoms and be rewarded for consistently following the regimen through points that can be redeemed for discounts on healthcare products or services such as home healthcare devices or telemedicine consultations.

3.   Improving the patient experience: Augmented reality (AR) and gamification in patient education are two ways that healthcare providers can enhance the patient experience. . For example, a patient may be able to use an AR app that guides them through a virtual tour of their anatomy, visualize their condition, and teaches them about their condition interactively and engagingly. This will not only help patients understand their health better but also reduce anxiety and make the healthcare experience more pleasant. Additionally, using gamification in education can increase patient engagement and retention of information.

4.   Encouraging the use of digital health tools: providers can encourage the use of these online portals, mobile apps, and smart devices by offering tailored rewards or points for regular usage. A patient who regularly uses a telemedicine app to communicate with their healthcare team, or uses a smart device to track their vital signs may be rewarded with discounts on medications or other healthcare products or even access to exclusive virtual health experiences such as virtual consultations with top specialists or virtual health coaching.

5.   Increasing customer loyalty and retention by using gamification in their loyalty programs. Patients may be able to earn points for completing health quizzes, participating in virtual health challenges, watching awareness videos, or referring friends or family to the practice. This will not only increase patient engagement but also provide an incentive for patients to continue using the healthcare services provided. Additionally, healthcare providers can use this data to personalize the healthcare experience and offer targeted incentives to retain patients.

By utilizing these techniques, healthcare providers and governments can bridge the gap between rural and urban areas by providing equal access to health services, resources, and incentives, thus empowering individuals to take control of their health, promoting good habits, and preventing health disparities. These efforts not only raise awareness about important health issues but also educate and motivate individuals to make proactive choices for their well-being.

Building a Sustainable Future: How Loyalty & Engagement are Powering Saudi Arabia’s Vision 2030

The Kingdom of Saudi Arabia has long been a major player in the world energy market helping drive global economic growth and development. Vision 2030, a sustainable roadmap for the future of Saudi Arabia to build “Life After Oil”, aims to transform the country into a diversified and dynamic economy, powered by innovation and driven by the aspirations of its people.

Saudi Arabia and China have signed agreements around petrochemical projects to cooperate in the downstream sector one of the executive actions of the strategy is to diversify into more specialized high-value chemical products and less-carbon-intensive hydrocarbon usage. Later last year, ALSTOM and Saudi Railway Company (SAR) signed a memorandum of understanding (MoU) to develop hydrogen trains in Saudi Arabia, with a focus on sustainable mobility, diversifying the economy, and aligning with Vision 2030. I know you may be curious about the role of Perx in this landscape? Let me tell you that Perx is strategically placed to drive forward such projects and turn expectations into reality by encouraging citizens to adopt habits aligned with a greener future.

To truly maximize the return on investment from these initiatives, companies like Aramco need to go beyond traditional marketing campaigns. This is where Perx comes in, as a game-changing tool for achieving the highest value. By leveraging the power of Perx, companies can not only create customized campaigns and strategies but also track engagement and progress toward Zero Emission and sustainability goals in a data-driven, scientific way. In other words, Perx is the key to making things happen and reaching your goals faster.

Boosting Student Success

Saudi Arabia’s Vision 2030 places a strong emphasis on education as a key driver for achieving a thriving and prosperous society. One critical aspect of this is the engagement of parents in their children’s education, as research has established that parental involvement plays a crucial role in student success. To support this goal, organizations have set a target of achieving 80% engagement of parents in school activities and the learning process.

The Perx platform can be utilized by educational institutions to enhance student engagement and retention, improve the institution’s reputation, drive sales growth, and increase parental dedication. By building behavior-boosting programs that promote positive aspects of learning and take into account individual student motivations, the platform can encourage increased participation in classroom activities through tangible rewards and value-based programs that focus on building deeper relationships with students.

Improving Quality of Life for Patients with Serious Conditions

Besides, Healthcare is one important topic in this vision to promote access for all citizens, anywhere to all health resources. Gamification’s potential to assist diabetic patients is an intriguing application. As discussed in the previous chapter, Perx can help realize this vision by offering templates for campaigns that make use of audience-specific narration strategies. For example, if the audience is children, the storytelling theme can be used to educate them about their condition through stories, videos, and providing information regarding diabetes.

The game mechanics and marketing campaign outcome can be different based on the patient’s personality or typology (information to a patient with type 1 diabetes should not be similar to type 2 etc.).

Along with taking care of a character theme, several notable features are included in the platform, such as quizzes, surveys, challenges, reminders, notifications, and social interaction such as a friend challenge feature. A study conducted by Stone proved that the use of a friend’s challenge enhances the self-management of diabetes condition through a competition concept.

E-Government: Transparent, Engaging and Interactive

The proliferation of E-Government in various countries and organizations presents opportunities for the public to gain a deeper understanding of vital government functions and to actively participate in discussions and decision-making. For example, open access to budgets allows citizens to comprehend and evaluate how their tax dollars are being used, which is fundamental to a democratic system.

One such example is TurboTax’s tax filing software, which has created a seamless platform that incorporates elements of gamification to make the tax filing process more manageable. By analyzing trends in both the private and public sectors, it is clear to me that Perx can effectively provide instant feedback and track users’ progress when interacting with E-Government services. This is done by utilizing positive language and visually appealing graphics to motivate citizens to complete tasks and stay on track to obtaining the desired information or service. Governments can also employ this successful approach to reach a wider audience and gather more input from citizens. One such application is the early simulation game Metropolis, whose purpose was to involve officials in city planning and educate users about city planning. Research on game-based approaches in urban planning suggests that this method of play is particularly effective in civic learning. Additionally, the use of interactive and personalized campaigns that highlight these aspects, educate citizens, and reward participation can aid in achieving a better quality of life and promoting a more open-minded and secular national image.

The advantages of using a Loyalty & Engagement solution in E-Government can be:

  • Increased budget transparency, allowing citizens to better understand and evaluate how their tax dollars are being used
  • Improved transportation services, through increased public participation in planning and decision-making
  • Enhanced healthcare services, by incorporating gamification elements to motivate citizens to take charge of their health and engage with healthcare providers
  • Advanced education services, by involving students and parents in decision-making and providing interactive learning experiences
  • Increased efficiency and satisfaction in travel and hospitality services, by using gamification to engage citizens and enhance their travel experiences
  • Promoting energy conservation and green habits, by involving citizens in decision-making and providing incentives for sustainable behavior
  • Creative and innovative architecture, through increased public participation in urban planning and design.

Final Thoughts

In conclusion, I believe that the future of loyalty and engagement lies in All-In-One platforms that bring people and technology together. These solutions are based on the combination of the latest AI-based technologies, behavioral science, consulting expertise, journey templates, intuitive and delightful experiences.

This future is just around the corner for those who are ready to embrace digitalization and believe more in opportunities and human capabilities than in crisis. Additionally, the focus on sustainability and social responsibility will play an increasingly important role in the landscape of loyalty and engagement solutions, as businesses must find ways to create mutually beneficial and sustainable relationships with their customers. So, don’t wait for the market to force you to change, take the initiative and reinvent your strategy today, to keep your customers loyal and engaged in the long term.

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Taking the First Step With Your Brand’s Green Efforts

Turn your brand’s first green step into one giant leap

Gamifying Sustainability: How to Gamify and Supercharge Your Brand’s Sustainability initiatives in 6 steps.

Amrith G.

SVP, Marketing & Customer Analytics | Mar 21, 2023


Why should saving the planet be a grim politically driven topic filled with visuals of pollution and melting ice caps? Let’s infuse some fun into the agenda of pushing our planet’s expiry date further, one consumer action at a time.

As more companies strive to make a positive impact on the environment, they are turning to gamification as an effective way to motivate their employees and customers to do the same. By creating competitive challenges that reward users for their sustainability efforts, businesses can drive their sustainability goals while increasing engagement and loyalty. Let’s break down why gamifying your brand’s sustainability goals is important.

The Benefits of Gamifying Sustainability

Your internal customers: Gamifying your brand’s sustainability efforts can help you reach your goals in a few different ways. First, it provides employees with an incentive to get involved in initiatives that will help the environment. This builds morale by allowing them to feel like their work is making a difference and encourages collaboration between otherwise siloed business units. It also helps foster team-building, which can lead to greater success when tackling projects that impact topline or bottomline.

Your Customers: If you are a B2C brand it gives your customers a tangible way to show their commitment to the cause. By engaging in friendly competitions or completing individual tasks, customers can earn rewards that keep them coming back for more.

Bottomline Savings: If your B2B brand serves medium to large enterprises, incorporating gamified sustainability tactics into negotiations can be a powerful tool when closing new deals or pursuing outstanding accounts.

For instance, if a customer requests a one-off pricing discount, you can suggest a collaborative sustainability initiative and turn the transaction into a game by offering rewards based on managed services. This approach benefits both brands in a B2B environment, as they can share the costs of such initiatives, including tax reliefs. Furthermore, in some countries, investing in sustainability can lower the cost of capital, adding another incentive to prioritize these efforts.

In essence: This helps build brand loyalty and encourages consumers to spread the word about your company’s commitment to sustainability. Finally, gamifying your brand’s sustainability goals also signals that you care about the environment and are taking steps towards protecting it. This helps boost your reputation and shows potential customers that you are committed to making a positive impact on the world around you.

How To Get Started With Gamification

One of the best ways to start incorporating gamification into your strategy is by setting up leaderboards or competitions that track progress towards specific objectives or milestones related to sustainability initiatives. You can even offer rewards such as discounts or exclusive products for those who participate in these challenges or complete certain tasks related to sustainable practices. Additionally, you can leverage existing customer data such as purchase history or demographics information in order create personalized experiences tailored specifically for each user based on their interests or preferences when it comes to green initiatives or causes they care about most.

Supercharging Gamified Sustainability Journeys With Instant Gratification

Gamification without rewarding customers for their action is like trying to clap with one hand tied behind. When the ice caps are not melting at one’s door step and a half a degree fluctuation in day to day weather can be mitigated with an airconditioner’s remote it’s safe to assume that most humans live by the saying “ignorance is bliss”. Hence, one of the biggest challenges in sustainability initiatives is maintaining momentum over time – in other words sustaining sustainability. Offering rewards to consumers for taking environmentally-friendly actions is crucial in motivating them to continue to follow through with sustainable behaviors.

When customers receive immediate feedback on their actions, in the form of a reward notification when they recycle a product, it creates a positive reinforcement loop that with time turns those discrete actions into a behavior and eventually a habit.

Instant gratification mechanics powered by personalized rewards not only increases engagement with your sustainability initiatives but also strengthens the thought relation a customer has towards your brand. Additionally, companies can incentivize continued participation in sustainability programs by offering rewards like discounts or exclusive access to products immediately after completing an action. When deploying gamification and instant gratification in mobile-first customer journeys, it’s important for brands to consider user experience design principles such as clarity and simplicity. Customers should be able to understand how the system works quickly and easily so that they don’t get frustrated or overwhelmed by the process. Additionally, it’s important for brands to ensure that their systems are secure so that customer data remains safe from malicious actors.

6 Steps for brands to achieve their sustainability Goals

Now that we’ve addressed the WHAT and WHY, here are the 6 steps presented in the form a consumer journey that can help you achieve your sustainability goals on autopilot.

Objective
To move, motivate and inspire consumers to live kinder to earth.		 Goal
Leveraging the power of gamified consumer journeys to foster and accelerate planet friendly daily consumer habits and behavior.

Objective
To move, motivate and inspire consumers to live kinder to earth.

Goal
Leveraging the power of gamified consumer journeys to foster and accelerate planet friendly daily consumer habits and behavior.

Objective To move, motivate and inspire consumers to live kinder to earth. Goal Leveraging the power of gamified consumer journeys to foster and accelerate planet friendly daily consumer habits and behavior.

Awareness

The topic of sustainability is constantly in the news, from green peace movements and tree-hugger protests to policy discussions at events like Davos 2023. As marketers and custodians of our sustainability intiaitives, it’s our responsibility to help our audience navigate through the noise and understand how simple lifestyle changes can contribute to sustainability.

By raising awareness and providing education before the acquisition and activation phases, we can increase consumer buy-in and promote long-term engagement with sustainability initiatives.

Acquisition and Activation

In many ways sustainable living is very similar to when someone inculcates a new habit. To make the small to medium shifts in lifestyle last it requires baby steps, repetition of actions and constant reminders. The best tool to drive repetitive actions is the loyalty program. In this case its not for anything materialistic but rather for a good cause.

Campaign Messaging Sample

”Joining the mother of all loyalty programs; literally. Whether it’s a bamboo toothbrush or a green shopping bag or opting to take the public transport where needed, the green step program will let you earn sustainability seeds for every planet friendly action you take. Rake in your seeds and instantly trade them in our green market where 100s of brands who are kinder to earth participate to trade in your seeds for sustainable products.”

Action: Take a quiz after watching this video and rake in your sustainability seeds. Sign up to trade your seeds in our green market. Signup for a greener earth and make your actions count.

Initial Engagement followed by Continuous Engagement

After successfully acquiring customers and incentivizing them to join your sustainability journey, the next steps are to engage and continue to engage them meaningfully. It’s important to note that activating and engaging customers are two distinct objectives. Failing to distinguish between the two can result in losing new customers who lose interest and drop out of the journey. In other words, it’s like pouring water into a leaky pot.

When designing gamified engagements to supercharge your sustainability endeavours, it’s best to take small steps. Begin with actions that don’t require significant lifestyle changes. This approach can make it easier for the target audience to adopt the engagement strategy with minimal resistance. As sustainability is an ongoing pursuit, the audience should be given the opportunity to participate from anywhere and at any time, whether from the comfort of their couch or while they are out shopping.

An effective solution to this challenge is to create always-on campaigns that have minimal entry and exit barriers, powered by QR codes and notifications. Consider a gamified experience that starts with scanning a QR code, where customers are rewarded for every sustainable action they take. This experience can be delivered through a microsite or an in-app web instance, displaying the customers’ current loyalty seed count, the actions completed, the sustainability campaigns they are participating in, their progress in these campaigns, and an upload button to showcase their recently completed sustainable action.

Campaign Messaging Sample

“Shopping for groceries, reduce or reuse, working out to stay fitter, Shopping with your own green bag, buying a potted plant, planting a seed, or inviting friends and family to take their first steps or even cycling to work, be rewarded for every green step you take.”

Finally We Arrive At The Carrot

It all boils down to the carrot AKA the incentive or the reward. The reward is the most important ingredient of your engagement. Actions will not be completed if the corresponding reward is not rewarding enough. For example: If you want to drive any of the following, you will need to first decide the type of incentive you want to drive them with, followed by the actual reward.

  1. Using a reusable water bottle instead of buying single-use plastic water bottles
  2. Turning off lights and unplugging electronics when not in use to save energy
  3. Eating more plant-based meals and reducing meat consumption
  4. Choosing to walk, bike, or take public transportation instead of driving
  5. Using reusable grocery bags instead of single-use plastic bags
  6. Reducing water usage by taking shorter showers and fixing leaks promptly
  7. Recycling materials such as paper, plastic, glass, and metal
  8. Buying locally-sourced and organic produce to reduce carbon footprint

Campaign Messaging Sample

“Complete your weekly actions and be rewarded with digital seeds. Exchange your digital seeds at the green market to redeem products that are made with sustainability in mind

eg: Devices from Samsung and Apple who use recycled plastics, aluminium. Clothing from Patagonia, H&M, Girlfriend Collective and so on.”

Here is a cohesive gamified customer journey for you to envision all the 6 steps in action

6 Steps for brands to achieve their sustainability Goals

In Summary

Gamifying your brand’s sustainability goals is a great way to motivate employees and customers alike while helping make a positive impact on the environment at large. By leveraging existing customer data and offering incentives for participation, you can create an engaging experience that encourages everyone involved—from employees all the way down—to take ownership over their part in helping protect our planet for future generations. If you want to learn more about how gamification can help you drive critical customer actions that contribute to your top line or bottom line, lets have a chat – Connect with us.

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5 Critical Metrics to Monitor for Customer Loyalty

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Monitor 5 key metrics to gain a deeper understanding of your customers’ needs and expectations.

Dharsh Kannan

MarTech Blogger | Mar 07, 2023


Customer Satisfaction (CSAT) Score

It’s no secret that customer loyalty is the backbone of any brand’s success. In fact, research shows that loyal customers are worth up to 10 times as much as their first purchase. By monitoring the following 5 critical metrics, you can gain a deeper understanding of your customers’ needs, expectations, and behavior, and take action to drive deeper engagement, increase retention, and boost your topline.

Customer Satisfaction (CSAT) Score

Happy customers are the foundation of any successful business. That’s why measuring customer satisfaction through the Customer Satisfaction (CSAT) score is essential. 

Customers who have positive experiences with your business are likely to spend more than those who had a negative experience. By monitoring CSAT and taking action to improve it, businesses can create loyal customers who are willing to spend more and recommend your business to others.

Repeat Purchase Rate

Your repeat purchase rate tells the story of your customer’s loyalty. It measures the percentage of customers who return to your business for another purchase. When customers keep coming back, it demonstrates that they are satisfied with the products or services and have formed a strong connection with the brand. By focusing on increasing repeat purchase rates, businesses can cultivate customer loyalty and establish themselves as a trusted brand in their industry.

Creating customer loyalty today involves more than just offering rewards. According to Harvard Business Review, true loyalty is about building an emotional and irrational bond with a brand. Data-driven customer retention strategies aim to create this bond by fostering a sense of community and providing enjoyable brand experiences.

Customer Lifetime Value (CLV)

Do you know the lifetime value of your customers? It’s not just about how much your customers spend on a single purchase, but how much they’ll spend over their entire relationship with your business.

A high customer lifetime value indicates that you have loyal customers who keep coming back. By building strong relationships with your customers and increasing loyalty, you can boost CLV and drive long-term growth.

Customer Lifetime Value (CLV)

Customer Retention Rate

The business world is a battleground, and customer retention rate is the ultimate weapon for survival. It measures the percentage of customers who choose to stay with your brand, indicating how well you’re doing in retaining their loyalty. A high retention rate is a clear sign that your customers are satisfied with your products or services, while a low one may signify that something is missing. It is also more expensive to acquire new customers than to retain existing ones. Therefore, keeping your loyal customers happy and engaged is key for your brand to thrive.

Net Promoter Score (NPS)

The Net Promoter Score (NPS) is a powerful tool that measures customer loyalty and satisfaction. By asking customers how likely they are to recommend your business to others, you can gain valuable insights into their level of satisfaction and loyalty. High NPS scores indicate that your customers are not only satisfied but also willing to promote your business to others. This can help increase customer retention and generate more revenue while building a positive brand reputation.

So, are you ready to strengthen your brand’s ties with your customer? The Perx Platform supercharges user acquisition, in-app engagements, and transactions, MAU, upsell, cross-sell, and lowers churn, in the most cost-effective manner. We invite you to try our end-to-end customer engagement and loyalty platform out for yourself. Request a demo to see how this technology can help you now.

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ISO 27018:2019 certified cloud solution
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(65) 6631 8533

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